Updates

An update is a simple card — "New on the menu: wood-fired paneer tikka", "Live music Fridays", "Half-price oysters on Tuesdays" — that goes to the diners who follow you and shows on your public page.

It does not have to be a discount. A new dish, a change of opening hours, an event, a photo of tonight's special: all of it counts. That is the point. A diner who follows you and only ever hears about discounts stops opening their feed; a diner who hears what's actually going on at your place keeps coming back. For rewards diners collect, use a loyalty punch-card instead.

How it works

1. Open Updates in the sidebar and tap Add.
2. Give it a title, a short description, and (optionally) a photo.
3. Dates are optional. Leave them blank and it runs until you stop it; set a window and it shows as "coming soon" before it starts and drops off on its own when it ends. Add times and it runs those hours on every day of the window.
4. Tap Publish — it's live immediately.

Drag cards under Live now to reorder them; that's the order diners see.

Where it shows up

• Your public page — everything you've ever posted, newest first, forever.
• The feed of everyone who follows you — see Followers & alerts.
• The weekly email we send diners on Thursday, if they've asked for it.
• A push alert, if you mark it as worth interrupting people for — capped at once a day and twice a week.

Good to know

• An undated update drops out of diners' feeds after 30 days, and stays on your public page forever. Nothing to clean up: a post from spring simply stops being treated as news. If you want something to stay in the feed longer, give it an end date — dated posts run until that date whatever their age.
• Titles are capped at 80 characters. That title is also the notification text and the headline in the weekly email, and phones cut long ones off mid-sentence.
• Updates promise nothing, so any team member can add or edit one — unlike punch-card terms, which are manager-only.
• An update is not a menu item. If something can be ordered, put it on the menu (a serving time handles "only 5–7 PM"); use an update to announce it.
• Win-back updates target diners who haven't visited in a while. Pick "Win-back lapsed diners" and set the days. Only they see it — and because it is aimed at a specific group, it can't be sent as an alert.